HOW DO WE USE THIS DATA?
Providing Services, Products and Information to our Customers including:
1.Account information management
2.Access to specific features, gifts, products, and rewards
3.Payment and transaction processing
4.Customer service responses
5.Contact me to get feedback on your experiences with the brand, our services and our products
6.Order and account-level communications including email and push notifications
Administrative functions, including:
1.Measuring and predicting interest in our current, or potential, products and services and/or developing new products and services for our customers, as well as managing quality of our product and service offerings
2.Enforce our terms of service and comply with our legal obligations
3.Carry out audits
4.Identity verification
5.Detect and prevent security incidents and illegal or fraudulent activities
6.Pursuing our legitimate interests, such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention
Marketing purposes, including:
Showing relevant products, content, offers and general advertisements to our customers and potential customers across a variety of advertising channels including social media advertising, display advertising, advertising networks, cross device tracking, television advertising, radio advertising, and others
Sending promotional emails, push notifications, or other communications about relevant products or content
Customization of our website content to enhance our customers' shopping experience
We may share your information with our parent company, subsidiaries, affiliates, or sister companies as part of our marketing or advertising strategy.
Ongoing research and development:
We may share de-identified and/or aggregated information with third party partners for the purposes of industry research and analysis, demographic profiling and other similar purposes. We also may contract other third parties to provide us with more information on our customer base, to serve the purposes of better targeting, customizing, and analyzing our marketing and our products/services
We also may contract partners who help us run and manage customer surveys to gather information on our products, services, and marketing. All surveys are voluntary, and the information we gather in these surveys will serve to enhance our marketing, products, and services in the future. By participating in our surveys, you are agreeing to this use of the survey data in a de-identified and/or aggregated manner
Consent:
We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.